Aqua Bull

Pepsico’s Aqua Fina will now have to be labeled as what it is: publicly sourced tap water. One of the most destructive tentacles of world capital has been the privatization of water. You can read about that here and here. The bottled water “sector” in the advanced capitalist states is only one component of this privatization. But let’s say you don’t mind that something so utterly necessary for life can be controlled by profiteers. Consider the huge amounts of water wasted in the production of the plastic bottles that tap water goes into. You might recycle your plastic bottles, but most of the rest of the world doesn’t. That shit is choking our world. The industry is unsustainable.

On the subway the other day, a couple of preteen boys were drinking Red Bull. How happy the marketers must be: get them hooked early and own ’em for life. The boys’ dad was there, displaying some terrible parenting. Yet blaming him without the context of the ideological indoctrination he swims in makes no sense.

The defenders of the faith insist that they give the people what they want. That the shit they produce tastes good and makes consumers happy. But then why can't we have opium and heroin?